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Our history

01. The Genesis

Génération politique was founded in October 2018 by Hind Ziane, just a few weeks before the onset of the Yellow Vest crisis. The project stemmed from a simple observation: the connection between citizens and politics had significantly deteriorated. It needed to be rebuilt, particularly through the diligent work of mobilization.

02. The Mission

Drawing on several years of experience working with American political leaders, the founder decided to establish Génération Politique to provide a solution to the challenges that the political world has been facing for several years, exacerbated by the COVID-19 crisis. Among these challenges are mobilization, digital presence, and the effective use of data for decision-making.

03. The Projects

Since late 2018, Génération Politique has been working on citizen mobilization missions, specifically targeting youth mobilization, both during electoral campaigns and throughout mandates. Our conviction is that mobilization should become a central element of any political leader's mandate because mobilizing for an election is not enough to create a strong relationship with citizens. We engage citizens both on the ground and online.

Our expertise in digital presence has been supporting our clients for over three years, helping them establish a strong online existence and build a digital community through their websites and social media.

This year, we launched our data analysis service, providing electoral campaigns with a scientific approach that proves valuable in strategic decision-making.

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